PVH is a global lifestyle company, driven by their iconic brands Calvin Klein and TOMMY HILFIGER. They came to us seeking a visual identity for their professional development program. Together, we worked with the PVH team to develop their brand positioning, voice, logo, and visual identity to sit within the overarching PVH brand.

The brand communicates the idea that every PVH associate is viewed as a necessary thread. They all offer unique contributions, but stitched together, they make a strong and essential fabric that defines PVH..

We gave Leadership Behaviors a voice that felt empowering, direct, and uplifting. By being expressive with the brand personality and voice, our hope is that we inspire all associates to discover their unique leadership identity.