PVH is a global lifestyle company driven by the iconic brands Calvin Klein and Tommy Hilfiger, and employing 27,000 associates. They faced cascading role clarity and a need for more centralized messaging to their managers at such a large scale.

PVH partnered with my team to create a brand strategy and identity that connected managers across PVH and helped them understand their roles, grow their skills, and align on how to drive future of PVH.

The project began with focus groups, research, brand persona development, problem definition, and design thinking workshops. Together, we developed brand positioning, voice, logo, and visual identity that illuminate PVH’s foundation in fashion and garment creation. Manager Studio represents a shared space to create, experiment, and grow.